SERVICES

Strategy

Intrac Global begins by developing a deep understanding of each advertiser’s product, target audience, niche characteristics and objectives. Next, we propose an initial media plan purposely cast as “trial and error” in order to learn as much as possible about what works and what doesn’t, using a limited budget. That triggers the optimization cycle, whose purpose is to use our learnings to spend media money where it will reliably achieve the highest return. 

Expertise
Brand Strategy and Planning • Direct Response Strategy and Planning • Search Engine Marketing Strategy • E-commerce Strategy • Email Marketing Strategy • Content Strategy • Social Strategy • Mobile Strategy • Website Launch Strategy • Conversion Optimization Strategy

TV & Traditional Media 

TV is still a dominant player in advertising, with households showing sets on for more than 9 hours per day. But screens are morphing into tablets and smartphones, and content distribution has never been more complex. We plan television campaigns for maximum impact and cost savings while also addressing modern multi-screen behavior.

Expertise
TV Media Planning and Buying – Broadcast, Addressable, Cable, DRTV • Radio • Outdoor • Print

Digital 

The shift to digital in the buyer’s decision making requires marketers to deliver their media and message in the right place at the right time, engaging across digital and traditional media touch points and influencing across multiple platforms and devices.

Expertise
Programmatic • Online video • Mobile advertising • Behavioral, contextual and audience targeting • Audience profiling • Digital campaign reporting • Campaign optimization management • Creative multivariate testing • Landing page structure consulting

Analytics

We drive real insights from your web and marketing analytics. We start with an Analytics Audit and then work with you to develop actionable strategies for attribution models. This highly collaborative exercise allows us to clarify and align client objectives while also establishing a framework for evaluating effectiveness. Analytics and data science is not a one-size fits all offering. It is highly customizable and consistently evolving.

Expertise
Google Analytics Consulting • Google Tag Manager Consulting • DoubleClick Campaign Manager • Marketing Dashboards • Data Analysis / Insights • A/B & Multivariate Testing • Conversion Optimization • Website Performance

SEO & SEM

Search engine optimization (SEO) and search engine marketing (SEM) are about being present when the consumer needs you. Every request is an opportunity. Whether they are looking for your brand in particular, or a brand like yours, it pays to get there first. A comprehensive SEO and SEM strategy is the single most effective way to get your brand in front of your desired consumers and when executed thoughtfully (aligning with key KPIs and core marketing goals) it will deliver long-term, sustainable ROI.

Expertise
Google AdWords Management • Bing PPC Ads Management • Keyword and Placement Research • Website Audit • Referring Domain Report • Content Creation • Blog Management • Webpage Optimization • Backlinks Overview • Keyword Placement and Growth Report

Social Media Marketing 

We are social media marketers who use our technological tools to develop strategies and execute campaigns that drive success within Facebook, Instagram, Twitter and Pinterest. Our strategy will always come from understanding the target and identifying the insight—and be solidly steeped in the rigor of research and data. Our media campaigns build an audience and convert it to action. Our work is driven by metrics and KPIs.

Expertise
Paid Social • In-App Advertising • Social content strategy & creation • Influencer Marketing • Social listening & response • Social Media Audits • Social Media Profile Creation and Branding • Blog Development & Community Building Strategy • Social Analytics