A product placement is a form of advertising usually not involving ads in which branded products and services are noticeable within a drama production, film and television with large audiences. Product placements are presented in way that will generate positive feelings towards the advertised brand and are implemented, mentioned, or discussed through the program. This enables the audience to develop a stronger connection with the brand and provides justification for their purchase decision.

Brand work with movie production studios to include their products or services in films and television shows as a means to subtly advertise. In addition to this, many companies also use these opportunities to increase brand awareness.

Benefits that come from in-film & television advertising and branding.

• Brands can form a symbiotic relationship with movie and television show producers
• Product placement makes audience members feel like insiders
• Filmmakers & television producers earn incremental revenue
• Independent filmmakers & television producers use product placement to raise funds